West Bend has launched a new interactive web site, www.westbend.com, in the first of several initiatives celebrating the company’s 100th anniversary.

This new site features a range of product information, full e-commerce capabilities, a comprehensive recipe database and a timeline of company milestones.

In celebration of the company’s history, the site’s interactive timeline takes viewers from the first West Bend facility opened in 1911 to the introduction of Kwik Drip coffeemaker in 1932 through the company’s most recent product initiatives.

The site also features a comprehensive recipe database comprised of multiple generations of classic West Bend recipes. The recipes are divided into four categories: Main Dishes, Soups/Stews, Breads and Other. Site visitors also can search recipes by product category and receive helpful prep/cooking tips.

The site's Cooking section includes the core line of West Bend products and is separated into six categories: Slow Cookers/Versatility Cookers, Skillets/Griddles/ Grills, Toasters/Ovens, Breadmakers, Steamers/Rice Cookers and Specialty. In the Beverage section visitors will find information on Coffee, Tea, Blenders, Smoothie Makers and Specialty Beverage items. Rounding out the product categories are Popcorn Makers and Seasonal, including ice cream makers. The site also has a support section including information on warrantees and replacement parts. All product user manuals are accessible, along with a product FAQ section.

“As we gear-up for our 100th anniversary celebration this fall, we’re pleased to be introducing this vibrant, interactive site,” said Mia Cheeseman, West Bend marketing manager. “We have a variety of exciting projects on the horizon in 2011, including an assortment of product introductions and a new social media program.”