NACDS Offers Marketplace Look At Digital Strategy
Friday June 8th, 2012 - 11:16AM
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The National Association of Chain Drug Stores is introducing a new interactive digital strategy educational resource for the NACDS Marketplace Conference. The event will take place June 23 to 26 in Denver.
The association noted that it and technology solutions company Inmar are launching the NACDS Marketplace Digital Learning Center to help retailers and suppliers gain an understanding of the importance of developing and implementing a cohesive digital strategy.
The operation offers show participants interactive experiences demonstrating how mobile web promotions and social media can enhance business, NACDS said. More specifically, the center will demonstrate how digital promotions can help build customer loyalty and enhance business for retailers and suppliers using incentives, sales floor initiatives and collaborative promotions, the association said.
Tags: Housewares Retail Trade Shows
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.