Rouquette Joins HomeWorld As National Advertising Manager
Wednesday June 27th, 2012 - 11:17AM
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Alexia Rouquette has joined ICD Publications as national advertising manager of its housewares publishing group, including HomeWorld Business and Gourmet Insider. Rouquette joins ICD with 10 years of experience in public relations, marketing and advertising management, including several years at Procter & Gamble Prestige, working on such brands as Gucci, Burberry, Dunhill and Montblanc.
Rouquette most recently spent five years as marketing and public relations director for Twin-Star International, a designer, manufacturer and marketer of home environment appliances and furnishings under such brands as Black & Decker, Duraflame, ClassicFlame and Tresanti.
“Alexia brings to HomeWorld Business and Gourmet Insider a creative skill set and an energetic approach that fits perfectly with our philosophy of developing responsive, high-impact business-to-business advertising and marketing solutions for the housewares industry,” said Dave Palcek, president and CEO of ICD Publications and co-publisher of HomeWorld Business and Gourmet Insider. “We look forward to Alexia’s contribution to the continued innovation and growth of the industry’s leading publications.”
Rouquette is based in Delray Beach, FL. She reports to Palcek and Cynthia Evans, senior vp of ICD and co-publisher of HomeWorld Business and Gourmet Insider.
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.