'Red Solo Cup' Lifestyle Inspires Launch Of Red Cup Living Company
Thursday June 28th, 2012 - 9:18AM
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A new company based on the iconic red plastic picnic cup is launching called Red Cup Living. The company’s initial product line includes four different reusable and dishwasher safe plastic red cups, a patented magnetic red cup bottle opener and an apparel line.
Red plastic cups were recently immortalized in singer Toby Keith’s country music hit “Red Solo Cup,” a top selling single and country music video that the country music star performed at the 2012 CMT Music Awards.
According to the company, Red Cup Living’s mission is to preserve a 100 year American tradition—convening on the front porch or patio with its new Red Cup Living product line. And that’s essentially how the company began.
The founders, a husband and wife team, wanted to see their own neighborhood more connected, so they built a large front yard patio and started having casual “patio parties”. Anyone in the neighborhood is invited to stop by for a red cup and conversation. No formal invites—just a get together. After a few months they were amazed how it brought people closer together, formed new friendships and helped bring a sense of community to the neighborhood, according to the company. As a result, Red Cup Living was created with the vision to share the Red Cup Living lifestyle and philosophy with the rest of the world.
“Email, texting, and social media all give us an easy excuse to avoid face-to-face interactions. Life is busy and it’s easy to forget the real value is in relationships and community with others,” said Michael Romley, co-founder of Red Cup Living. “Red Cup Living stands for bringing back the vital American value of community with a little fun mixed in.”
The Red Cup Living reusable cups are constructed of high quality, break-resistant, double wall ABS plastic; are BPA and phthalates free and FDA approved. The magnetic bottle opener hangs on the fridge and catches caps when opening a bottle.
Tags: Housewares Tabletop
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.