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Tervis Launches Hello Kitty, Harley Davidson Licensed Drinkware Wednesday August 15th, 2012 - 3:17PM
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Tervis introduced two new licensed lines at the Atlanta International Gift & Home Furnishings Market, from Hello Kitty and Harley Davidson. "We are honored to partner with such a popular brand [as Hello Kitty]," said Kathy Grief, Tervis marketing director. "The Tervis and Hello Kitty brands resonate with a range of consumers and focus on fun. We are excited to bring the collection to our customers and to introduce Tervis to the Hello Kitty fan base." “Our customers have been asking for Harley-Davidson products for years,” said Rich Kaplan, Tervis president/sales and marketing, chief brand officer. “Both Harley and Tervis are lifestyle brands that are known for delivering high quality products to an extremely loyal fan base. This is a partnership that makes sense on many levels.” Tervis double wall beverageware have the ability to keep hot drinks hot and cold drinks cold for longer periods of time and their break resistance come with a lifetime guarantee. They are also made in the USA.
Tags: Housewares Tabletop Trade Shows |
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