The High Point Market Authority is launching its first Ambassador Program. Under the initiative, the organization will place roving representatives on-site to assist visitors attending the biannual High Point, NC show.

The inital team of ambassadors will be actors and staff from the North Carolina Shakespeare Festival who will dress in costumes that highlight the High Point Market’s Fashion Focus marketing campaign.

The four ambassadors will wield  iPads and will be ready to offer directions, provide assistance in locating exhibitors and products, and help visitors find restaurants and other local businesses or services.

“This new Ambassador Program, part of a joint partnership with the High Point Convention & Visitors Bureau, will enhance and add to the information services we already provide,” said Tammy Nagem, HPMA chief operating officer. “With a market as large as this one, and with such a wide footprint, we want to ensure that people can find information where they are, rather than having to search it out.”

The program will position ambassadors in the high-traffic areas in and around the core of market exhibition building, such as the intersection of Commerce and Elm, in front of the Transportation Terminal, and in the 100-200 blocks of South Main Street.