Microplane has announced that Dayna Butler has rejoined the company as sales manager/kitchen products for the Western U.S. territory. Janice Friedman, who joined the company earlier this year following Dayna’s departure, will assume the new role of sales manager for the Eastern U.S. territory.

Reporting directly to Joel Arivett, vice president at Microplane, Butler and Friedman will be responsible for management of all sales activities, customer relationships, market development and management of independent sales representatives within their respective territories. Ms. Butler first joined Microplane in 2007.

 “We’re very pleased to welcome back Dayna to our organization,” said Arivett.  “As our organization grows, so must our sales team, and Dayna has a proven track record of providing superior sales management leadership, and stellar retail customer service.”