Celebrity Chef Guy Fieri

Lifetime Brands has announced that its celebrity chef Guy Fieri branded cookware and kitchen tools are rolling out to retail stores this month. The Fieri-branded line launches as six cookware groups: Stainless Steel, Hard Anodized, Porcelain Enamel Cast Iron, Lightweight Porcelain Cast Iron, Pre-Seasoned Cast Iron and Non-Stick Aluminum.

Fieri also is offering Decorated Skillets in five designs featuring artwork from his personal tattoo artist, Joe Leonard.

In addition, the company has debuted two kitchen tool and gadget lines. The Guy Fieri line features a full suite of tools and gadgets including spatulas accented with tattoo artwork, whisks, turners and more. The Signature Series offers bold styling with high-performance tools such as a burger turner, tongs and a molcajete, the company said.

 “I worked closely with the team at Lifetime Brands to create a cookware and kitchenware collection that combines everything I’ve learned in my career into a set of hard working tools I’m proud to share with my fans and home cooks everywhere,” Fieri said.

According to Bob Reichenbach, Lifetime Brand’s president/cookware and cutlery division, “Guy Fieri is committed to ensuring that consumers get more than just his name on a product. He was personally involved in the design process, adding his personal touches and guaranteeing that the items were built to his demanding standards.”