Lightair Launches Facebook Page
Thursday October 11th, 2012 - 10:49AM
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
Ramping up its global marketing and social media efforts, Lightair has developed a Facebook page for its air purifiers. At facebook.com/Lightair.Air.purification.for.life, the company plans to post and share images, publish customer reviews, offer news articles on related subjects, provide company news, recount Lightair media coverage and more.
In addition to communicating with consumers and enhancing customer service efforts, Lightair noted that it would plan competitions, giveaways and other activities to draw traffic to the Facebook page, and coordinate public relations activities with bloggers, newspapers, magazines, resellers and partners.
Tags: Housewares Home Environment
Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.