Revol Revolution Cookware

Having opened offices in the U.S. in the last year, French cookware company Revol is working to build the company’s brand in the U.S. market, carving out new retail initiatives, as well as introducing new cookware, additional colors and designs in current assortments.

Building on its U.S. retail foundation in the gourmet and department store channels, Revol is adapting its product assortments and marketing strategies based on the needs of its core customers. “We are concentrating our efforts on stores where we have potential, where we are already growing,” said Tenaya Da Silva, sales director for the Revol U.S. team.

While Revol has been known for its white cookware and bakeware, Da Silva said, the company has added some vibrant colors to entice shoppers to retail shelves, adding reds, yellows and blues.

Revolution, the company’s newest high-tech ceramic cookware collection, is not only designed for oven to table, according to the company, it’s the first cookware that can be used on any cooking surface. It is induction-capable, and can be used in the oven or on the stovetop, as well as in the microwave.

“There are a lot of things we can do with Revolution. It’s totally different. People are not used to putting ceramic on the stove,” Da Silva said. “We want to make sure that every store that carries Revolution knows how to talk about the product. It’s better when someone can demonstrate it or talk about it.”

For more on Revol’s cookware and U.S. marketing initiatives, see HomeWorld’s October 29, 2012, issue, which also features coverage of the recent NY Tabletop Market and High Point Market.