Keurig Enters Single-Serve Espresso Segment
Thursday November 8th, 2012 - 9:40AM
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Green Mountain Coffee Roasters, Inc., today announced the introduction of the Keurig Rivo Cappuccino and Latte System, a new combination unit developed in partnership with Italy’s Lavazza. The new Keurig Rivo System combines the simplicity of Keurig single cup technology with the Lavazza’s popular coffee and espresso, and marks GMCR’s entrance into the espresso, cappuccino and latte brewer category.
The Rivo System brews authentic espresso-based beverages and froths any type of fresh milk directly from the refrigerator. Just in time for the holiday season, the Rivo System will be sold exclusively at select Bloomingdales’ locations beginning in mid-November and is expected to become more widely available, including on www.keurig.com, by the spring of 2013.
Tags: Housewares Small Electrics
After decades of following consumers to the suburbs, retailers are plotting to get ahead of a growing segment of the population’s return to the cities.