As the year winds down, Philips Norelco is running a promotion that provides consumers with a chance to, as the company categorized it, upgrade their holiday style. In the company’s 30 Days of Upgrades Twitter contest, Philips Norelco is delivering daily product giveaways and a weekly cash prize.

Through December 17, Philips Norelco's @ShaveExperts Twitter handle will ask its followers to respond to weekly themed questions such as: "What is your number one holiday wish?" or "Who in your life is most deserving of a holiday upgrade?" with a  tweet, photo or video tagged #NorelcoUpgrade. Each day, a winner will be chosen at random to receive a Philips Norelco PowerTouch with Aquatec shaver. At the end of each week, a promotion participant will win a grand prize of $500 and Philips Norelco's most advanced electric shaver, the SensoTouch 3D.

As part of the intitiative, Philips Norelco also is offering up to $20 off its latest electric shaving and grooming products via coupon through December 31.

"Philips Norelco is the number one electric shaving brand with unparalleled technology and award winning design," said Annette Domnik, senior director of marketing for Philips Norelco. "The holidays are a great time to upgrade to a more advanced grooming system, either as a gift for that special someone or as a treat for yourself."