Prosper Mobile Insights: Holiday Mobile Purchasing Could Be Substantial
Wednesday December 5th, 2012 - 10:24AM
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Almost half of mobile users, or 45%, are somewhat or very likely to use a mobile browser or application as a means of making a purchase this holiday season, according to Prosper Mobile Insights. In a study conducted by the market research firm, 34.2% of mobile users said they are likely to swipe or tap their device to pay for a transaction in a store.
Apple iOS users with iPhone or iPad devices may be slightly more likely to utilize mobile payments for holiday purchases as 37.7% said they are somewhat or very likely to use a device to pay in store versus 32.9% of Android users.
In addition, 48.4% of iOS users are somewhat or very likely to purchase via a mobile browser or app versus 46.5% of Android users, according to Prosper Mobile Insights.
Mobile users told the market research firm that free shipping, 57.7%, coupons, 47.7% and free gifts with purchases, 36.9%, might encourage a smartphone or tablet purchase. Trailing enticements were next day shipping, 21.6%, and hold item for store pick-up, 13.5%.
Tags: Housewares Cookware & Bakeware Vacuum Cleaners/Electric Cleaning Health & Personal Care Home Décor Home Environment Small Electrics Organization & Cleaning Tabletop Gadgets & Kitchen Tools Retail
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.