Heating and electric fireplace manufacturer Dimplex has relaunched its website, Dimplex.com. Based on user feedback, the company noted that it updated the site with easier navigation, educational tools and a more convenient consumer shopping experience for home heating solutions online.

The website features enhanced copy, larger photos and interactive tools. Redesigned product pages offer a cleaner, simpler look that showcases multiple images, zoom feature, animations, different product options as well as specifications and design information. Different tabs make it easier to read the description, find data, download manuals and sell sheets, and watch videos.

A selection tool allows visitors to search by product and color. Shoppers can also share, email, tweet, pin and like the company’s products listed on the site through social media platforms.