E-Commerce Better, Bigger In 2012
Tuesday February 12th, 2013 - 9:36AM
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E-commerce in the United States completed a comeback last year, attaining growth rates that approached pre-recession figures and posting its first over $50 billion quarter ever, according to market researcher comScore. After 17% growth in the first quarter and 15% in each of the next two, e-commerce advanced by 14% in the fourth quarter of 2012 to a total of $56.78 billion.
Although growth rates peaked in 2007, topping 20% at times, cash sales were far lower than recorded in 2012, with the fourth quarter leading at $39.13 billion.
For the full year, U.S. retail e-commerce sales reached $186.2 billion, an increase of 15%, the strongest annual growth rate since before the recession, comScore noted. The final frame of 2012 also represented the 13th consecutive quarter of positive year-over-year growth and ninth consecutive quarter of double-digit growth.
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Dissecting what Ron Johnson got wrong during his brief, calamitous term at the helm of J.C. Penney is sure to be the focal point of retail strategy and tactics lessons for years to come. But Penney’s future could still hinge to some extent on what he got right.