Hydro-Styling Boosts InStyler Product Line
Monday February 18th, 2013 - 11:16AM
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
Tré Milano announced that it is introducing the Instyler Wet 2 Dry Rotating Iron in the International Home + Housewares Show time frame. The product features a new technology that allows it to dry and style all at once while creating a shinier, smoother and longer-lasting look, the company said.
Hydro-Styling technology enables the Wet 2 Dry to coax moisture from hair using a combination of surface heat and vents. The tourmaline ceramic product allows users to skip blow drying so they can achieve the styles they want more easily and in less time, Tré Milano noted.
The product will rollout through select retailers, including Bed, Bath & Beyond and Target, in March, the company stated.
Tags: Housewares Health & Personal Care Trade Shows
After decades of following consumers to the suburbs, retailers are plotting to get ahead of a growing segment of the population’s return to the cities.