Interior Designer Fairley Partners With Joss & Main
Friday March 15th, 2013 - 10:26AM
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Joss & Main, the home furnishings and decor private-sale site, has struck a partnership with interior designer Tobi Fairley. In the collaboration, the company announced Fairley will curate an upcoming Joss & Main private sale event that will benefit Dwell with Dignity.
Fairley will select a collection of decor and furnishings that reflects her signature style and expertise in fresh, trendsetting interior design, Joss & Main stated. She also will share inspirational ideas, tips and techniques with Joss & Main members as a monthly contributor to Plume, Joss & Main's online lifestyle magazine, the retailer stated.
In a further collaboration, Joss & Main will sponsor Camp Tobi Fairley, a workshop series for interior designers and home enthusiasts that takes place place throughout the year. The next workshop, The Journey to Getting Published, occurs April 9-11 in Little Rock, AR.
"We are delighted to have Tobi on board as our newest collaborator, and we're looking forward to teaming up on a number of exciting initiatives throughout the coming year," said A. Mitra Morgan, co-founder and chief curator of Joss & Main. "She's a talented designer and businesswoman with tremendous appeal in the home design world. Tobi's designs are clean, inviting, and refreshing, with an infusion of gorgeous colors, a style we know will resonate strongly with our members. We look forward to bringing Tobi's design aesthetic and expertise to our members and working with Camp Tobi Fairley to create a memorable hands-on experience."
Tags: Housewares Home Décor Retail
With all the color that has been unleashed on the housewares business this year, asking what the hot colors are is not enough. It’s more important to understand why they might be hot and how they can be applied to generate sustained revenue.