Thursday April 5th, 2012 - 10:21AM
Today, Williams-Sonoma, Inc. announced the launch of Agrarian, a new collection of products that it described as supporting healthy living and bringing the virtues of homegrown and homemade into customers’ everyday lives. Agrarian offers products, resources and inspiration for customers who want to go beyond cooking, the retailer said, by cultivating a healthy awareness of their food’s origins.
Starting from the ground up, Agrarian products range from heirloom seeds to home canning and preserving supplies. The product segments that fall under the Agrarian heading also include live plants, garden tools, garden supplies, raised beds and planters, chicken coops, DIY and homemade kits, healthy living, vintage, and books.
Items in the first Agrarian collection include cedar raised beds and planters from Farmer D based in Atlanta, slate garden markers using material from a family-owned quarry in upstate New York, Kilner persevering jars from Europe and garden tools designed specifically for women’s hands by Sophie Conran in London.
Williams-Sonoma will officially launch its Agrarian initiative tomorrow in its online catalog, www.williams-sonoma.com, and in select stores across the United States. The retailer stated that the wide range of products offered provides numerous options for the culinary gardener as well as for consumers simply interested in healthier living.
“Agrarian is yet another way for Williams-Sonoma to bring people together around food,” said Richard Harvey, president, Williams-Sonoma brand. “We’re excited to provide our customers with a collection of products that will enrich their culinary experiences, all while helping them to lead a healthier lifestyle.”
Allison O’Connor, vp/merchandising, Williams-Sonoma, added, “Families are not only eating together, they are collectively making decisions about what foods they eat and where their food comes from. Agrarian will help families who want to embrace this healthy lifestyle.”
As part of the Agrarian launch, all Williams-Sonoma stores in the U.S. and Canada will offer a special class, Intro to Edible Gardening: Seed Starting, on Earth Day, April 22. The company will provide participants with heirloom seeds, starter pots and soil. All consumers signing up will go home with five seed starts created during the class. Williams-Sonoma will donate the $10 class fee to the Edible Schoolyard Project.