Martha Stewart Living Omnimedia, Inc. (MSLO) has announced the appointment of Michael Robinson to the newly created position of vp/e-Commerce. Robinson brings retail, direct-to-consumer and digital experience working with brands such as Anthropologie, Smith & Hawken Ltd., and Banana Republic, Inc., and will be responsible for building out the company's e-commerce presence, including the site the company is jointly developing with J.C. Penney Company, Inc., which is slated to launch in 2013.  He is reporting to Lisa Gersh, president and COO of MSLO.

Robinson joins MSLO from Anthropologie, the women's lifestyle and apparel retailer that is owned by Urban Outfitters. Inc., where he built and managed that brand's highly regarded website and catalog businesses, serving most recently as head of e-commerce for Europe and the UK, based in London, according to MSLO.

"Michael brings a great background from several innovative, successful lifestyle retail brands, as well as an understanding of the markets we're targeting and the best ways to attract those consumers to an e-commerce environment," said MSLO’s Gersh.  "He's very well-positioned to drive an important company initiative as we expand our e-commerce business in conjunction with J.C. Penney. We're thrilled to have him on the team."