HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

Pacific Coast Lighting Expands Key Portable Lighting Lines

Monday August 6th, 2012 - 8:19PM

Metal Mesh Lamps (Center) From Pacific Coast Lighting

The big news from Pacific Coast Lighting at last week’s Summer Las Vegas Market was the debut of its new mirror line. Although the company even went to the trouble of reconfiguring its Las Vegas World Market Center showroom to feature the mirrors, new products in its various lamp collections were the central element in the development of the business and included items that built on several successful initiatives.

PCL expanded the Georgetown segment of its Kathy Ireland collection with an antique beige finish that helped distinguish a floor lamp introduction. The company also expanded its lodge and rustic collections with new items. And it added to its industrial look product line with a Metal Mesh floor and table lamp, wholesale priced at $125 and $99.50 respectively.

Still, the addition of mirrors caught the eye. The 65 or so introductory items wholesale for $50 to $200, and 30 to 40 additional new mirrors will join them at the Fall High Point Market.