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Grocery, Drug Initiative Launches From R Squared Sales And Logistics/Zrike Brands

Tuesday September 25th, 2012 - 3:51PM


R Squared's Disney-Licensed Muppets Mug.

R Squared Sales and Logistics/Zrike Brands, a new company formed with David Zrike, formerly of The Zrike Co., as head of sales, design and marketing, will bring tabletop labels such as Zrike and Disney to the grocery and drug store channel, Zrike told HOMEWORLD BUSINESS®. R Squared Sales and Logistics/Zrike Brands is opening up a showroom at the 230 Fifth Avenue building in New York City in time for the New York Tabletop Market next month, to be held from October 9-12.

R Squared is owned by David Rothenberg. He also owns the company Diamond Wholesale, which sells health and beauty products to the grocery and drug store channels. 

Next month, R Squared will begin distributing the Disney label and another licensed brand to be announced through grocery and drug, in part via sales floor mug and glassware displays. R Squared also will continue to market the former Zrike Co. licensed dinnerware brands Dena Design and Bombay to department, better independent and specialty stores.

For more information about R Squared, read the September 17 issue of HOMEWORLD BUSINESS®.