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NYIGF Extends Online Initiatives With Blog, Newsletter

Monday October 1st, 2012 - 10:52AM

In an extension of its online activities, the New York International Gift Fair will resume twice-weekly blog posts and weekly e-newsletters beginning Tuesday, October 9. NYIGF will continue on with the publications through the opening of the winter 2013 NYIGF, which will be held from January 26 to 30 at New York City’s Javits Convention Center and Passenger Ship Terminal Piers 92 & 94.

Now entering its second year, the NYIGF's 100 Days of Design blog– accessible at www.100DaysofDesign.com– runs in tandem with NYnow, a new weekly e-newsletter that previews key products featured at NYIGF as well as New York City attractions.

"The 100 Days of Design blog showcases NYIGF’s design-driven products and gives voice to the designers connected with the New York market," said Christian Falkenberg, NYIGF director and vp/GLM. "The weekly e-newsletter extends our communication to NYIGF participants– retailers, exhibitors and press– and generates excitement about New York City as a trade show destination."
Each week leading up to NYIGF, the blog will spotlight different product categories including accessories, tabletop, craft, home furnishings, and personal care as well as overall gift, home and lifestyle market trends, such as sustainability and Made in the USA. On Tuesdays, posts will feature product introductions, as well as related New York City attractions such as exhibitions, restaurants, and shops. On Thursdays, invited guest authors will offer perspectives and predictions that are relevant to each week’s theme.
At the conclusion of the winter 2013 NYIGF, both the 100 Days of Design blog and NYnow will feature a collection of NYIGF reports from notable observers, trend-watchers and design influencers. They will recap market happenings and share NYIGF highlights from the blogosphere, according to NYIGF.