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Pink Shop Funds Macy's Breast Cancer Fight

Tuesday October 2nd, 2012 - 11:01AM


KitchenAid Stand Mixer From Macy's Pink Shop

Macy’s has partnered with The Breast Cancer Research Foundation to heighten awareness and raise funds in the fight against breast cancer, offering a range of pink products to support the cause. For October, breast cancer awareness month, Macy’s will feature pink products in its apparel, cosmetics and home merchandise assortments including small appliances and personal care items.

Macy’s offers a range of Cuisinart food preparation products through its cancer awareness-oriented Pink Shop online and in 350 stores across the United States. Pink Shops also stock stand mixers and a blender from KitchenAid, and a ConAir flat iron. The retailer donates part of the proceeds from Pink Shop sales to BCRF. 

“Macy’s has a long-standing commitment to giving back and supporting causes that are important to the communities we live in,” said Martine Reardon, chief marketing officer for Macy’s. “Our more than 10 year partnership with BCRF demonstrates our ability to make magic by working effectively with our vendors, employees and customers to get involved and fight for a cure. We know that the small part we play in such a monumental cause will make a difference and help to save lives by funding research to end breast cancer forever.”

Myra Biblowit, president of The Breast Cancer Research Foundation, said the organization “is privileged to have Macy’s and its loyal customers join us in our fight against breast cancer. The Breast Cancer Research Foundation provides critical funding for innovative clinical and translational research. We believe that research saves lives. Year after year, Macy’s brings national attention to our cause and continues to be a strong ally for so many women who have unfortunately been affected by this disease."