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KitchenAid Apologizes For 'Offensive Tweet' Posted To Its Twitter Feed

Thursday October 4th, 2012 - 12:16PM


KitchenAid this morning is attempting to rectify the potential impact of an “offensive tweet,” sent by a member of the company’s Twitter team during last night’s presidential debate. The tweet, which has since been taken down by KitchenAid, was released under the company’s @KitchenAidUSA twitter handle and read, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics.

Cynthia Soledad, head of the KitchenAid brand took to the company’s Facebook page to release a statement which read, “I would like to personally apologize to President Barack Obama, his family and everyone on Twitter for the offensive tweet sent earlier.
It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.
That said, I take full responsibility for my team. Thank you for hearing me out.”

As of this writing KitchenAid has received over 600 comments on its Facebook page, most of which have been negative.