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LG Sponsors Food Network's NY Food Festival

Wednesday October 10th, 2012 - 11:03AM


On board as an official partner, LG Electronics USA is serving up a host of events and activities at the upcoming Food Network New York City Wine & Food Festival. LG's support for the growing annual event will include demonstration kitchens and electronics stations in key festival locations, as well as on-site games and activities for attendees.

The festival, now in its fifth year, has raised more than $5 million to benefit the Food Bank for New York City and Share Our Strength's No Kid Hungry campaign. LG will also be supporting Share Our Strength, a major philanthropic partner of the festival that seeks to eradicate child hunger.

"The festival is the ideal place to share LG innovations with a sophisticated audience seeking the latest in culinary technology," said James Fishler, senior vp/marketing and go-to-market operations at LG Electronics USA. "We strive to enhance everyday life for families. We listen to what consumers want and create products that meet– and often exceed– those needs."

According to LG, all three festival venues in lower Manhattan feature technologies provided by LG Electronics USA. LG is also the official major kitchen appliance partner for celebrity- events taking place at the festival's SoHo location, 82 Mercer St., and Fun and Fit in the City  presented by Target and hosted by Guy Fieri at the festival's unique Basketball City space on the Lower East Side.

Consumers will have the opportunity to view new technologies and time-saving solutions in the kitchen at events including S. Pellegrino's Meatball Madness: hosted by Giada De Laurentiis and GODIVA presents SWEET! Celebrating Five Years of NYCWFF sponsored by ZED Moscato Rose and hosted by Sandra Lee with Special. Also on tap are Guests and Avion Tequila presents Tacos & Tequila sponsored by Creekstone Farms and hosted by Bobby Flay.

"We're happy to have LG on board as a sponsor of the Festival and appreciate their support in helping us fight hunger with the Food Bank for New York City and Share Our Strength's No Kid Hungry campaign," said Lee Brian Schrager, founder and director, Food Network New York City Wine & Food Festival.