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With New Strategy, Ikea Envisions Greater Environmental Role

Tuesday October 23rd, 2012 - 11:27AM

The Ikea Group today announced a new sustainability strategy dubbed People & Planet Positive. The environmentally friendly game plan is part of Ikea’s long-term growth direction and builds on the company’s history of actions taken in support of sustainability by outlining a new set of goals and plans up to 2020, the retailer said.

People & Planet Positive has three key focus areas:


 “We want to create a better every day for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that, transforming our business and having an even greater positive impact on the world,” said Mikael Ohlsson, president and CEO, Ikea Group.