Tuesday November 20th, 2012 - 9:57AM
Today, Nespresso announced the launch of the second phase of its television advertising campaign “The best café. Yours,” supported by a 30-second television spot featuring Oscar-winning actress Penelope Cruz. “The best café. Yours.” is a fully integrated campaign with digital, social, print, and a new website www.nespresso.com/whatelse, with TV as the initial driver.
“Staying true to the European heritage of Nespresso, we are thrilled to partner with Penelope Cruz, being a coffee lover herself, who appreciates the elegance, high quality coffee experience that Nespresso provides, she naturally conveys how easy it is for consumers to create café quality espressos, cappuccinos and lattes at home with a simple touch of a button,” said Frederic Levy, president, Nespresso USA. “We are finding now more than ever that people will not compromise on their coffee quality and only want the best coffee at home.”
“The best café. Yours.” campaign launches nationally today on primetime and cable networks in the United States and will rollout in Canada on December 3. According to the company, the new television ad is intended to illustrate the concept that Nespresso offers an exceptional café experience at home. The ad highlights the Lattissima Plus machine.