HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

Emerald Emerges As Pantone 2013 Top Color, Debuts At J.C. Penney

Thursday December 6th, 2012 - 12:39PM


Pantone LLC has announced that PANTONE 17-5641 Emerald will reign as the company's Color of the Year for 2013. The color consulting firm describes 17-5641 Emerald as a lively, radiant, lush green.

"Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious," reasoned Pantone. "It’s also the color of growth, renewal and prosperity: No other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity."

Leatrice Eiseman, executive director of the Pantone Color Institute, noted: “Green is the most abundant hue in nature. The human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted emerald continues to sparkle and fascinate. Symbolically, emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Pantone bedding, pillows, bath towels and accessories in Emerald will be available exclusively at J.C. Penney stores and on jcp.com beginning Feb. 1, 2013.

“As we re-energize our home department next spring, we are excited to partner with the leading authority on color to introduce the first-ever line of Pantone bedding and bath products,” said Paul Rutenis, jcpenney general merchandise manager for home. “The cheerful array of on-trend pieces will make it easy for customers to infuse the perfect color into any home décor.”