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QVC Purchases An Oodle Of Social Commerce

Friday December 7th, 2012 - 10:57AM


Through its wholly owned subsidiary, California Voices, LLC, QVC, Inc. will acquire substantially all of the assets of Oodle, Inc., a social commerce operation, QVC said. The company added that it expects the acquisition to close by December 31.

QVC is acquiring the company that operates the Oodle Marketplace on line and through an application on Facebook. Through it, users buy, sell, and give with friends, friends of friends, neighbors, co-workers, and other people in their local communities, QVC noted. Oodle Marketplace, has over 11 million unique monthly users, QVC stated, and is available on Oodle.com, and Facebook. It can be accessed through traditional computers as well as via iPhone, iPad, iTouch, and Android devices.

“The QVC shopping experience is fundamentally social in nature,” said Claire Watts, QVC U.S. CEO.  “With this acquisition, we can fuel our evolving social commerce experience. Oodle brings a great team that shares our values and passion for creating a rich customer experience.”

Craig Donato, CEO and co-founder of Oodle, said, “No one understands social shopping better than QVC. Bringing our teams together will help elevate and evolve QVC’s online shopping community.”