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Inspiration, Whimsy Enliven Midwest-CBK Licensing Moves

Tuesday December 18th, 2012 - 3:07PM


Midwest-CBK Christmas Snow Pops

Midwest-CBK has signed a new licensing agreement with artist Amylee Weeks to create and sell inspirational gifts and accessories based on her work. The company also has inked a licensing deal with mother and daughter design duo Karen and Mary Hammerschmidt to develop and distribute new Christmas and Halloween collections in their signature style.

The new lines will debut during the Atlanta market in January.

The Hope Shines Through collection by Amylee Weeks includes everyday gifts, accessories and home accents featuring inspirational text. Crafted in contemporary styling, products in the collection feature bold colors including black, lime green, red and aqua, Midwest-CBK said. The line includes 79 items in popular formats including mugs, T-shirts, hats, bags, wall plaques, wall art, frames, decorative sitabouts, crosses, lamps, keepsake boxes, clocks and mirrors.

The two new seasonal collections by the Hammerschmidts, Christmas Snow Pops and Halloween Boo Pops, feature handcrafted characters and décor with a whimsical folk art twist. The Christmas Snow Pops collection offers 50 new items with Santas, snowmen, snow people and reindeer design motifs. The Halloween Boo Pop group includes 38 new items featuring witches, black cats, owls and jack-o-lanterns. Items in both collections are made from paper pulp, metal, wood, paper and wool fabric.