Tuesday January 8th, 2013 - 10:36AM
Gibson Overseas has signed a tabletop license agreement with French Bull, known for its vibrant colors and bold patterns. The company will introduce ceramic tableware along with drinkware, and prep, cook and serve collections at the upcoming International Home + Housewares Show in Chicago.
"French Bull has been very successful with fashion-conscious consumers who appreciate accessible pricing. That same equation is one of Gibson's core strengths, "said Grace Saari, Gibson's brand marketing director.
"We think the fun colors and striking patterns will be exciting merchandising opportunities," Saari said, adding that younger consumers can be an especially appreciative audience for the new packaging and open stock items that Gibson has developed.