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High Point Marketing Focuses On Inspiration

Thursday January 17th, 2013 - 12:24AM

The newest High Point Market campaign focuses on inspiration that can be found in travel, a design movement or a work of art. The integrated Inspirations campaign follows through on last fall’s Fashion Focus effort by highlighting fashions, foods, places, people and sounds that inspire the trendsetters and tastemakers in the home furnishings world.

The Inspirations campaign is a multimedia initiative and includes interviews with designers that tell the story of how they were inspired to create a specific look or product. The first three Inspirations pieces feature Cindy Hall of Hooker Furniture, Kevin O’Brien of Kevin O’Brien Studio and Meredith Spell of Younger Furniture.

A specially developed Spotify soundtrack complements each story. The campaign material already has begun appearing on highpointmarket.org.

More interviews will be added in the months leading up to the opening day of the High Point Market.

Trends from the Market have also inspired the three recent winners of the High Point Market Style Spotters Program: Tobi Fairley, Lisa Mende and Traci Zeller.

The High Point Market is slated for April 20 to 25.