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HSN, Disney Seal 'Great And Powerful' Partnership

Friday January 18th, 2013 - 11:00AM


Multi-channel retailer HSN has inked a deal with Disney to create an exclusive collection of home accessories, fashion apparel, jewelry and beauty products based on The Walt Disney Studios production "Oz The Great and Powerful." To promote the collection and the film, HSN developed a comprehensive 360 marketing campaign that includes a television, HSN.com and HSN mobile component, the retailer stated.

HSN said it views the collaboration as an opportunity to continue reinventing and reenergizing retail by allowing consumers to experience the film through a one-of-a-kind shopping experience that captures bold and imaginative HSN products customized for its female core shopper. Top HSN designers, the company asserted, have developed a curated assortment of exclusive products that manifest the film’s spirit. The home and culinary items reflect the sense of discovery viewers feels while traveling through the world of Oz, the retailer asserted. The apparel, accessories, jewelry and beauty pieces draw inspiration from the movie's three witches Theodora, Evanora and Glinda.

"We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for 'Oz The Great and Powerful,' we know the buzz around this exciting new film will continue to grow," said Don Gross, vp/global promotions, The Walt Disney Studios.

Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D  and others launch during a special live 48-hour HSN event on March 1 and 2.

"Oz The Great and Powerful," directed by Sam Raimi, stars James Franco, Mila Kunis, Rachel Weisz and Michelle Williams, and opens in theaters nationwide on March 8.