Friday January 25th, 2013 - 10:29AM
Holly & Martin will offer a fresh take on its business approach and an assortment of accent furniture for living room, entryway, bathroom, kitchen, laundry room, patio and other home spaces at the Winter Las Vegas Market next to the main escalators and elevators. The concept behind the brand, officially launched at the Summer Las Vegas Market in 2012, builds off two unique characters, Holly and Martin, and their personal design aesthetics, the company noted.
Brand developments incorporates the backstory of how they came to be, and, so, sets a pattern for current and future product design.
The Holly & Martin winter showroom, World Market Center Las Vegas space A-925, will provide a fresh, modern take on the furniture offering, the company stated. Incorporation of the tagline “function meets style” into the design of the showroom space will help showcase some of the pieces that are part of the current lineup in new and interesting ways, the company asserted.
Holly & Martin provides added customer support and customer interaction opportunities. The company has developed a social media program to prompt interest and interaction through Facebook, Pinterest, Instagram, and Twitter. The initiative includes several accent furniture Pinterest boards Las Vegas Market participants can review.
At the winter market, Becca Nyman, new director of sales for Holly & Martin, will guide customers through the product line.
“We’ve only just begun to scratch the surface with this opportunity,” Nyman said. “We have identified fresh consumers who will relate to this furniture line. They are modern but time-starved. They want furniture solutions with style.”
The brand takes a targeted, consumer-centric approach to both new product development and marketing through social media, Holly & Martin stated.
Company president Michael Horowitz emphasized the importance of this by saying, “I could not be more excited about Holly & Martin. The creation of this brand allows us to focus on fast-growing consumer segments, creating a look and feel that also embraces the value proposition we bring to the table.”