Thursday January 31st, 2013 - 12:34PM
Office Star Products gave participants at the Winter Las Vegas Market a first look at its new Inspired by Bassett collection. The group included a line of desks designed to be handsome and functional.
The launch is meant to expand the Bassett brand, creating additional opportunities across product categories and consumer demographics. To do that in desks, the company mixed attractive styling with functional features such as dedicated storage and charging stations for computer devices.
Earlier this month, Office Star announced that it had signed a licensing agreement with Bassett Furniture Industries that will produce the Inspired by Bassett ready-to-assemble sub-brand. Under the agreement, Office Star said it would develop a full line of quality, RTA Inspired by Bassett products comprised of home office furniture including seating, home accent, entry, entertainment and storage items, the company stated.
The show continues through tomorrow at the World Market Center Las Vegas.