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Ivanka Trump Doubles Down On Home Brand

Monday February 4th, 2013 - 12:23PM


Ivanka Trump

In a move to leverage her hospitality background, Ivanka Trump has announced that she had entered a new, exclusive licensing agreement with CHF Industries to create a namesake home collection. Trump added that she is in discussions with potential partners to launch the Ivanka Trump name in dinnerware and glassware, silverware and giftware as well as in a collection of furniture.

Plans already call for distributing the domestics collection throughout the United States and select international markets.

Under the agreement, CHF Industries has exclusive rights to manufacture, market and distribute the Ivanka Trump home collection sheets, duvets, shams, bedding accessories, window treatments, bath accessories, bath towels and rugs.

“As a business woman and mother, and grounded in the art of hotel, hospitality and design, Ivanka already has the insight necessary to build a commercial and unique collection for the home,” said Joan Karron, executive vp, CHF Industries. “Her style has been identified as 'warm modern,' a combination of luxury and glamour with a modern sensibility— perfect for today's consumers."

Trump stated, “I’m incredibly excited to be working with CHF Industries to launch my first home collection. They are the market leaders in this category, and I am confident that they will execute my vision flawlessly. We'll collaborate closely to capture my design aesthetic as well as translate my experience across the real estate and hospitality business into collections that reinforce the Ivanka Trump brand in the home sector.”

The Ivanka Trump bedding and bath collection shop reach upmarket department and specialty stores by Spring 2014.