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Evriholder Launches Major Rebranding Initiatives

Monday February 4th, 2013 - 2:56PM


Evriholder Products has announced a major rebranding initiative that will refresh and contemporize trade and consumer brand touch points, including the name, logo, packaging and website. From this point on, the company will market its products under the “Evri” brand.

The corporate name will remain Evriholder Products LLC.

“As we designed the rebranding initiatives key elements, we took great care to remember to always maintain our heritage of integrity and dedication to innovation that Evriholder has become known for,” said Gary Seehoff, CEO of Evriholder.  “We believe the new look will also lift sales, as it is so much more exciting and inviting. In addition, as the consumer begins to identify with the EVRI brand, the inherent trust that it brings with respect to innovation, quality and perceived value will be a win-win for everyone.”

With the rebranding, the company said it will remain true to its focus of creating fun, impulse products, while connecting with today’s consumers across all of the different impulse categories sold by Evriholder. From kitchen gadgets to pet accessories, cleaning products to seasonal promotions and beyond, the company has created a new logo that will be utilized in various colors to identify the key categories in which the company competes. 

“As we designed the rebranding initiatives key elements, we took great care to remember to always maintain our heritage of integrity and dedication to innovation that Evriholder has become known for,” said Heidi Slocumb, vp/marketing at Evriholder. “We believe the new look will also lift sales, as it is so much more exciting and inviting. In addition, as the consumer begins to identify with the EVRI brand, the inherent trust that it brings with respect to innovation, quality and perceived value will be a win-win for everyone.”

In order to reach each of their diverse consumers across diverse product categories, Evriholder chose to use differentiated color themes and differentiated packaging templates by category thus unifying their products throughout the retail landscape.  Consumers will be able to recognize their products across all categories by the common branding elements employed within every packaging template.  The most prominent element is the new logo, which is always placed in the bottom left corner.

See HomeWorld's February 4 issue for complete coverage.