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Nordic Ware Debuts Brightly Colored Bakeware

Tuesday February 26th, 2013 - 3:25PM


Nordic Ware's Proform Colors

Nordic Ware is adding color to traditional bakeware at this year's International Home + Housewares Show with Proform Colors, a line of brightly coated aluminized steel pans with a cream-colored non-stick interior and a red exterior. 

Proform Colors features a non-stick interior designed for easy release and easy cleanup. The durable aluminized-steel construction of the pans allows for even heating throughout the pan, creating optimal baking conditions, according to the company. All bakeware in the Proform Colors collection feature suggested retail prices under $20.

Nordic Ware is also introducing a Cast Aluminum Egg Waffle Pan. The pan ifeatures stay-cool phenolic handles and is coated with a premium non-stick coating, allowing for easy release and clean-up, the company said. Suggested retail price for the Egg Waffle Pan is $75.