Monday March 18th, 2013 - 2:01PM
Today, Staples, Inc. announced it is expanding the Martha Stewart Home Office with Avery line. The collection is exclusive to Staples, the retailer noted, and, with the new products rolling out this week, includes additional organization items that complement the existing lineup of Martha Stewart-branded products.
New exclusive products now available at Staples and Staples.com include, as characterized by the company:
- Wall Manager System. A modular wall organization system developed for easy installation, customization and rearrangement. With magnetic and dry erase boards, storage caddies, shelves, drawers and a document inbox, among other items, the system frees counters and workspaces from clutter. Prices range from $2.99 to $14.99.
- Totes & Cases. A new line of totes and cases inspired by Stewart's favorite bags for work, travel and leisure, the collection features small and large totes. The line also includes laptop cases, slim tablet sleeves, handy wristlets and durable accessory pouches in a variety of sizes scaled to coordinate with and fit into matching totes. Prices range from $3.99 to $99.99.
- Discbound Notebook & Accessories. Available with various covers and patterns, Discbound customizable notebooks offer the versatility of a binder combined with the portability of a notebook. Accessories include dividers, planner pockets, task pads and other related items. The disc design makes the addition, removal and rearrangement of pages and accessories simple. Notebooks include bonus content from Martha Stewart, such as dedicated sections for personal information, birthdays, activities and holidays. Prices range from $3.99 to $23.99.
Staples also offers three exclusive Martha Stewart Home Office furniture collections also available at stores and Staples.com. Staples related that the furniture collections combine distinctive designs and handy features in an array of styles and finishes.
"I am pleased to expand the collection with Avery Dennison and Staples, a wonderful opportunity to give busy households and home-based entrepreneurs a functional and attractive organizational system," Martha Stewart, founder of Martha Stewart Living Omnimedia, said in comments on the rollout. "The Martha Stewart Home Office with Avery line was created to inspire people to organize their projects while enhancing their home office and overall lifestyle."
Demos Parneros, president North American stores and online, Staples, added, "The Martha Stewart Home Office with Avery line uniquely responds to our customers' need for beautiful organizational products that reflect personal style in the home and on the go. Martha Stewart is the authority on personal and home organization. The new products reinforce Staples' commitment to provide our customers with solutions to stay organized...in style."