Wednesday April 10th, 2013 - 12:41PM
Macy’s has launched its Macy's Great American Grilling Guru program, a national search for the ultimate grillmaster in the United States. The Great American Grilling Guru is part of Macy’s American Icons campaign, which officially launches in mid-May.
The Great American Grilling Guru contest allows consumers to enter their best grilling recipe on Macy’s Facebook page now through April 27. The retailers will select six finalists to enter into a Sizzle Showdown on June 8 at the retailer’s Lenox Square location in Atlanta. One winner will earn the coveted title of America's Greatest Grilling Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks in New York City.
“Firing up the grill and sharing a meal with family has long been a favorite American pastime, and Macy's Great American Grilling Guru provides us a platform to celebrate this time-honored tradition,” said Amy Kule, group vp for Macy’s parade and entertainment group. “This promotion will help kick off Macy’s ‘American Icons’ campaign by giving customers an opportunity to show off their best grilling recipes.”
To enter the contest, consumers can submit a prized recipe along with an image of the finished dish on Macy’s Facebook page facebook.com/macys through April 27 for an opportunity to earn a spot in the Sizzle Showdown, which will be hosted by Tracye Hutchins, co-anchor of CBS’s “Better Mornings Atlanta” and judged by Macy’s Culinary Council chefs Cat Cora, Marc Forgione and Stephanie Izard.
After two rounds of competition, the Macy’s Culinary Council chefs will select the winner, who the retailer will hail as America's Greatest Grilling Guru at the Macy’s Fourth of July Fireworks event. Those who cannot attend the Sizzle Showdown can keep up with the competition through video and images that available on macys.com/culinarycouncil after the event.
Macy’s American Icons campaign will extend through July, the retailer noted. The program is a tribute to the brands, events, pastimes and causes that create the fabric of U.S. culture, the company said.