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TTU Partners With HGTV's 'The Novogratz' On Tableware

Wednesday April 24th, 2013 - 3:34PM


Novogratz Melamine Popcorn Buckets from TTU.

Tabletops Unlimited has partnered with the design team The Novogratz to develop dinnerware, beverageware and table accessories, which debuted during the New York Tabletop Market last week. The Novogratz family currently stars in the docu-series "Home by Novogratz" on HGTV.

The Novogratz dinnerware collection features a bold, modern vintage style in a variety of eclectic patterns described as "happy, pop, cultural, colorful, inventive, active, functional, love, art."

"We are thrilled to partner with The Novogratz," said Dar Molayem, TTU co-owner and chief merchandising officer. "Robert and Cortney [Novogratz] have a stellar reputation and fresh playful style that mixes modern with vintage which is fashion forward, yet fun and family oriented. By combining The Novogratz with TTU's strengths, this eclectic dinnerware collection will delight a variety of tastes."

"The Novogratz family knew instantly we wanted to work with TTU," said Cortney Novogratz. "They stand for the same things...Fun colorful design. They are curious and want to bring to the marketplace new and exciting ideas. Most important, TTU is about family, and this is what we really loved."

The launch included acrylic double wall tumblers, melamine dinnerware, popcorn buckets, serving trays, ceramic mugs, bowls, tapas plates, salad plates, dinnerware, canisters and other accessories.