The Homer Laughlin China Company, maker of Fiesta dinnerware, has announced a new license partnership with Ellison First Asia (EFA) and an expanded partnership with Town & Country Living for an extensive collection of bed and bath linens.
Both the bedding and bath collections will debut at the New York Home Textile Market in New York City next month. The bedding will be shown at EFA's seventh floor showroom at 230 Fifth Avenue, and the bath textiles will be shown at the Town & Country Showroom on 295 Fifth Avenue's fourth floor.
“For Fiesta, the addition of bedding and bath is an exciting yet natural progression for the brand as our consumers continue to demand more lifestyle compliments to their everyday style and home décor. We are so pleased to be working with two outstanding resources that bring innovation and style to the textile industry,” said Rich Brinkman, vp/sales and marketing at Homer Laughlin.
EFA will feature several colorful mix and match patterns, using Fiesta's signature color spectrum, and will include pieces such as: comforters, duvet covers, bed skirts, shams, Euro pillows, accent pillows, quilts, coverlets, sheets, blankets and throws, and accent window treatments.
“Ellison First Asia is excited to bring the modern consumer what they want in bedding: stylish, colorful fashion bedding that can be mixed and matched to fit their individual needs,” said Kevin Finlay, president/CEO of Ellison First Asia. “We have paid great attention to the quality and details in developing the exciting new Fiesta bedding line.”
Town & Country already has had success with its collection of kitchen textiles and tabletop linens, introduced in September 2012, according to Homer Laughlin. The new collection will include a variety of linens for the bathroom, including solid bath, hand and face towels, jacquard woven towels with matching robes, print towels, coordinating shower curtains, ceramic bath accessories, and bath rugs.
“The Fiesta introduction of home textiles has been unprecedented in consumer response, and retailer merchandising. The retail community has embraced the concept of creating an in-store Fiesta shop to the delight of their loyal and dedicated customer base," said Neil Mandell, CMO, Town and Country Living.
"This cross merchandising of Fiesta dinnerware with matching table linens, aprons and kitchen coordinates has been a tremendous add-on to the already successful bridal registries. The new bath program will extend the colorful and decorative nature of the brand throughout the store and certainly throughout the home,” added Mandell.