Wednesday August 21st, 2013 - 12:14PM
Lifetime Brands added three new food prep items and five new bar and wine accessories to its Savora line at this month's NY NOW.
“The entire Savora collection was inspired by the passion and romance surrounding food and wine culture. We are excited to evolve the brand with our Wine Collection. Our research shows that there is a definitive demand for tools that cater to the wine drinker,” said Sid Ramnarace,vp/Global Brand Integration at Lifetime Brands, Inc., who leads the Savora design and engineering team. “The Savora Wine Collection delivers the ultimate user experience with a sophisticated and beautiful look backed by high-performance.”
The five new introductions to The Savora Wine Collection include a Waiter's Corkscrew, Winged Corkscrew, Self-Pulling Corkscrew, Pourer/Stopper and Bottle Stopper. The collection is designed to reflect trends in wine culture, the company said, and the design was inspired by fashion, nature and architecture as well as the contours of high-end automobiles. All items except the Savora Waiter's Corkscrew are available in eight, fashion-forward colors, the company said, while the Waiter's Corkscrew is available in Chrome. New barware items have suggested retail prices in the $9.99-$29.99 range.
New to the food prep line are the Savora Colander, Pizza Wheel and Hand Grater. Each new food prep item also has elements reminiscent of automobile features, the company said. The Colander, for example, has drainage holes designed in a vortex pattern to evoke the feel of a luxury roadster's wheels, the company said. Suggested retail is $49.99. The Pizza Wheel, designed with blade kullens so food slides off easily, and the Hand Grater, which includes a container to capture shavings, have suggested retail prices of $29.99 each.
“As with all Savora products, these latest introductions are meant to be used and displayed by those who consider their kitchen an extension of themselves,” said Sid Ramnarace,vp/Global Brand Integration at Lifetime Brands, Inc., who leads the Savora design and engineering team. “The Savora Pizza Wheel, Savora Colander and Savora Hand Grater are eye-catching and highly-functional, from their attractive finish and bold colors to their performance in the kitchen. Savora was developed to make an incredible statement in the kitchen, and we are proud of how these latest introductions continue this hallmark.”