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Nambé To Expand Brand Into New Categories

Tuesday September 10th, 2013 - 10:25AM

Nambé has selected Perpetual Licensing as its exclusive licensing agent to build a strategic brand licensing program that extends the brand into new and expanded product categories including: lighting, office products, kitchen & bath accessories, home décor items, jewelry and watches, and other products, the company has announced.

“Nambé consumers are looking to see products in more categories for both inside and outside the home, and we believe working with Perpetual to create licensing partnerships is the ideal way to fulfill this consumer demand,” said Robert Varakian, Nambé president and CEO. 

Each Nambé piece is designed and crafted based on brand’s three core equities: design, functionality, and quality — attributes that will be extended into new licensed products, according to Nambé. A line of Nambé fine jewelry will represent the first new brand extension.

“For a long time, I have been a great admirer of the beautiful products offered by Nambé,” said David Milch of Perpetual Licensing. “The brand’s unique styling, impeccable reputation, broad distribution and devoted consumer following invite an extensive array of licensing opportunities.”