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Nescafe Introduces Limited Edition Dolce Gusto Genio

Thursday September 12th, 2013 - 12:42PM


Nescafe Dolce Gusto is rolling out its first couture Dolce Gusto Genio machine this month, designed by iconic Italian label Fiorucci. The newest addition to the Nescafe Dolce Gusto line features espresso technology and was crafted with love – literally– featuring the words "LOVE IS THE MESSAGE" on one side, and a pop art image of a man and woman intertwined in a passionate kiss on the other. According to the company the new design is aimed at bringing, “the art of coffee back into the home.”

"Love is a reoccurring theme in Fiorucci designs and can be seen in many of our pieces," said Edouard Obringer, Fiorucci Design Office. "We know coffee lovers are passionate about the way they take their cup, and we wanted to harness that emotion in a fun and unique way for Nescafe Dolce Gusto. For the Genio, we drew inspiration from great artists throughout time, who have also used love as a strong message in their designs."

For over four decades Fiorucci has been exploring provocative and colorful designs, infused with a young and unconventional style. Their unique perspective on the art of fashion is now expressed through the new Nescafe Dolce Gusto Genio machine, adding a dose of color and creativity.

"As a brand that is raising the bar in the single-cup coffee category, it is important that we continue to find new ways to push the envelope of creativity that excites our coffee-loving customers," said Kim Cooper, director, Nescafe Dolce Gusto. "Through this bold new partnership with cutting-edge Fiorucci, we are very proud to have developed a kitchen appliance that can truly be considered a work of art."

The new limited edition Genio machine has 15 bars of pressure - comparable to those used professionally at coffee shops – and 16 different hot and cold beverage options. The Fiorucci Dolce Gusto Genio machine has a suggested retail of $139.99 and will be available online for a limited time at www.dolce-gusto.us starting this month.