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SodaStream Adds 'Play' To Soda Maker Lineup

Monday September 16th, 2013 - 9:50AM

SodaStream International Ltd. has added a second Yves Behar-designed soda maker, the SodaStream Play. The new machine, is debuting at the London Design Festival to be held from September 19-22. Adopting the concept of "play it your way," the new SodaStream Play will be available in six colors and is the first soda maker in the world that can be color-customized to fit the preferred design choice or kitchen interior of the consumer.

The refined mechanics of the machine allow the high-gloss slider column to automatically return to the original position after being pressed. The Play will work with either the 60L or 130L CO2 cylinder, providing even greater user flexibility.

SodaStream Play will be available in stores in Spring 2014.

As part of the installation at designjunction during London Design Festival, SodaStream will also launch a new carbonating bottle designed by Behar. The new bottle was created to accompany SodaStream Play and Behar's SodaStream Source home soda maker, which was launched in 2012.

The new design is available in three colors for the base and cap: black, chrome and white. The drop motif also features in the surface pattern of the Source and Play machines, creating a sense of fluidity and modernity, according to the company. The new bottle will come in a one-liter as well as a half-liter "to-go" version, for consumers to enjoy both in and out of the home.