Thursday September 19th, 2013 - 3:07PM
French Bull has inked a licensing deal Bardwil Linens, which will result in licensed table linens, kitchen textiles, and a bath towel and rug collection. Collections will be available in retail late spring 2014.
Fashion-focused retail channels are the intended distribution for the new collection, which joins other popular French Bull licensed categories, such as laptop covers, lunch bags, beverage carriers, gift bags, greeting cards, barware, tabletop and stationery. IMG Licensing, a division of IMG Worldwide, the sports, media and fashion company, negotiated the licensing contract on behalf of French Bull.
Alan Kennedy, Bardwil President said, “French Bull is the most exciting and vibrant brand we have encountered which will present a whole new dimension to the home textiles industry. It will be a wonderful complement to the more traditional brands marketed by Bardwil.
French Bull founder Jackie Shapiro said, "We are very proud and excited to be collaborating with such a well respected company. Having Bardwil Linens as our partner with tabletop linens, bath and kitchen textiles assures the French Bull brand continues to extend its Live Vivid! Lifestyle brand. We look forward to continuing both of our company's strong tradition of delivering high quality products with cutting edge design to consumers."
"French Bull with its innovative designs and signature colorful patterns offered Bardwil brands an opportunity to explore new product categories with an eye toward the fashion conscious consumers," said Randy Klein, vp/ IMG Licensing. “The partnership makes sense from a style and value perspective."