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Macy's Builds Omnichannel Strategy With iTunes Radio Partnership

Friday September 20th, 2013 - 10:17AM


Macy's will be a launch partner for Apple's iAd program on iTunes Radio.

Macy’s has been named an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. Aligning with the retailer’s Omnichannel marketing strategy, iAd on iTunes Radio allows Macy’s to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

“Macy’s is a leading digital marketer and retailer, communicating with today’s highly tech-savvy customers through a variety of mediums,” said Martine Reardon, Macy’s chief marketing officer. “We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content. iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”

From sale and value messages to fashion and event content, Macy’s will showcase a variety of initiatives ahead of the busy fall and holiday shopping seasons through iAd on iTunes Radio. With a targeted focus on Macy’s core consumer (women ages 25-54) and Millennials, Macy’s will promote relevant content for these shoppers on the devices they use every day, according to the retailer.