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Harris Interactive Reveals Consumers' Top Small Appliance, Floor Care Brands

Friday September 20th, 2013 - 10:32AM

Findings from the 2013 Harris Poll EquiTrend (EQ) study showed many brands continuing their leadership positions within their categories this year. The study, which measures the perceptions of 38,500+ American consumers on more than 1,500 brands across more than 150 categories, is comprised of three key factors: Familiarity, Quality and Purchase Consideration.

Small Appliance brands ranked above category average this year included:

1. Crock-Pot Small Appliances

2. KitchenAid Small Appliances

3. Cuisinart Small Appliances

4. Black & Decker Small Appliances

5. Calphalon Small Appliances

6. GE Small Appliances

Small Kitchen Appliance brands in the study ranked below category average (alphabetically): Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances

Vacuum Cleaner brands ranked above category average this year included:

1. Dyson Vacuum

2. Hoover Vacuum

3. Kenmore Vacuum

4. LG Vacuum

Vacuum Cleaner brands in the study ranked below category average (alphabetically): Bissell Vacuum, Black & Decker Vacuum, Dirt Devil Vacuum, Electrolux Vacuum, Eureka Vacuum, Oreck Vacuum, Panasonic Vacuum, Shark Vacuum