Friday September 20th, 2013 - 2:03PM
Ideavillage Products Corporation, a leading As Seen On TV marketer, promoted Ron Boger to president and COO.
Boger, previously executive vp/COO of Ideavillage, is credited with bringing such item successes to the company as Stompeez, Bright Light Pillows, Fushigi, Smooth Away, Slim Shots and more.
Andy Khubani, CEO and founder of Ideavillage, said, “Ron understands the ASOTV industry and my business inside out, and has worked alongside me in building and maintaining top-to-top relationships with retailers across the country.”
Prior to Ideavillage, Boger served as the as president and CEO of Major Connections, Inc., senior vp of Telebrands and vp of Non-Foods, HBC and Pharmacy of Eagle Foods.